In 2014, the arrival of our son, Albert, sparked a transformative epiphany, redirecting my priorities. I shifted my focus from a traditional career to the dream of creating an online business for freedom from the corporate grind.

Over the next nine years, I embraced a "tree change," returning to my country roots.
Resolute in avoiding the conventional brick-and-mortar business model, I ventured into online health coaching, specialising in guiding men in their 40s—a demographic I intimately relate to—aiming to deliver unparalleled value.

The initiation phase of my own personal awakening happened. I made a mature decision to ensure financial security as the head of sport at a private school—a seemingly lifelong opportunity. Balancing my job with the fading ambition of becoming an online health coach posed challenges, exacerbated by the COVID-19 pandemic.

The climax arrived as I courageously departed my secure position, sold our house, and relinquished societal status, protesting against government rules. The true adversary surfaced—myself, doubting my skills and resourcefulness. Over the next three years, I applied the lessons learned, achieving freedom from self-reliance and tapping into traditional wisdom. Navigating this awakening, I reshaped relationships, embracing like-minded friends. The culmination is the birth of an online business, empowering men over 40 to transform both mind and body.

I've launched an impactful online course that transforms men's lives by adopting my system. The journey begins with a modern masculine initiation—fasting and eliminating weaknesses like alcohol, drugs, smoking, junk food, overeating, porn, and excessive social media. The movement is thriving, with success stories pouring in from my 5-day challenge and ongoing coaching. Witnessing men achieve their goal weight and become their fittest selves fuels my mission. If change is on your mind, a simple call can be your first step towards becoming the warrior and man you're destined to be.

I don't consider myself special; it's all about hard work and an unwavering commitment to my freedom as a sovereign human being. I'm a man of my word, dedicated to honoring the Roberts name and legacy until my last breath. My journey is fueled by humility and a steadfast determination to uphold family values and personal principles.

I am fortunate to have had instilled in me the joy of sport, movement and a likening to discipline, which I often take for granted. My DNA is linked to a physique that is mesomorphic and athletic, so I am lucky. The unfortunate experience of losing my father so young has motivated me to be healthy and not take life for granted, given that anything can happen even if you are fit. I make time to work on my health when I know I could be doing other things or doing nothing. But I made a promise to myself: don't quit!

Now, do you give up your destiny for a promise that you made? Even in the lowest of lows, I know we can all dig deep and live our destiny to do something great, but sometimes we can be held back for the wrong reasons. And when you own your beliefs, you will not love yourself or be loved for what you will become if don't at least try. Wherever there is air to breathe, you have a chance to be what you can.