Steve Roberts (Robbo) is a decisive leader dedicated to helping men improve their well-being through Fitter After Forty. Driven by his love for his children and a passion for impact, he combines wisdom with decisiveness and loyalty.
A professional and dependable mentor, Robbo excels in executing ambitious goals with confidence and an analytical mindset. He values creativity, gratitude, and lifelong learning, balancing fitness, spirituality, and business for financial freedom and purpose—while enjoying a good laugh.
A certified health and fitness professional, he graduated from Charles Sturt University in 2000. Since then, he’s played 200+ rugby union games across four countries, walked Kokoda nine times, and competed as a professional cruiserweight boxer.
Steve’s proven 3-Stage Hero Rebuild System™—AWAKEN, TRANSFORM, ASCEND—has been developed over 23 years and has helped hundreds of men over 40 across 7 countries lose up to 25kg in under 90 days—without complicated diets or long workouts.
More than just weight loss, this system eliminates unsustainable fitness plans, provides accountability, and removes the frustration of trial and error.
It offers a clear, structured path to strength, energy, and lasting transformation.
The mission?
To help men rebuild their bodies, lead by example, and create a legacy of health their families and communities will admire for generations.
Age 8 - Pretending to be Sir Donald Bradman
Age 8 - Pretending to be Sir Donald Bradman
Growing up in the outback shaped my childhood. My dad, a vet, fulfilled his dream of owning land with a dirt block near Enngonia. Life on our 20,480-acre property meant chasing pigs, shooting kangaroos, and helping with sheep work, fencing, and maintenance. We had a rich, adventurous childhood, riding motorbikes and horses, playing games, and enjoying the tennis court and pool.
Dad prioritised sports and exercise, teaching us fairness, teamwork, respect, and leadership. These values, instilled in the Australian outback, shaped my love for physical activity and fueled my journey into higher-level sporting selections.
Growing up in the outback shaped my childhood. My dad, a vet, fulfilled his dream of owning land with a dirt block near Enngonia. Life on our 20,480-acre property meant chasing pigs, shooting kangaroos, and helping with sheep work, fencing, and maintenance. We had a rich, adventurous childhood, riding motorbikes and horses, playing games, and enjoying the tennis court and pool.
Dad prioritised sports and exercise, teaching us fairness, teamwork, respect, and leadership. These values, instilled in the Australian outback, shaped my love for physical activity and fueled my journey into higher-level sporting selections.
Age 8 - Pretending to be Sir Donald Bradman
Age 24 - Captaining NSW Country
In 2000, I pursued my childhood dream of rugby union, aiming for the Wallabies jersey despite early doubts. Driven by the thrill of playing before massive crowds and the promise of a professional sporting life, I also immersed myself in Human Movement studies, preparing for a future as a Health & Fitness Proffesional.
With my father's spirit as guidance and the influence of key mentors, I embraced adventure, travel, and independence, shaping me into the assertive leader I am today. My journey, marked by resilience, decisiveness, and purpose, continues with the same passion that ignited it all.
Age 24 - Captaining NSW Country
In 2000, I pursued my childhood dream of rugby union, aiming for the Wallabies jersey despite early doubts. Driven by the thrill of playing before massive crowds and the promise of a professional sporting life, I also immersed myself in Human Movement studies, preparing for a future as a Health & Fitness Proffesional.
With my father's spirit as guidance and the influence of key mentors, I embraced adventure, travel, and independence, shaping me into the assertive leader I am today. My journey, marked by resilience, decisiveness, and purpose, continues with the same passion that ignited it all.
Age 32 - Professional boxing at the Convention Centre, Brisbane
In 2008, I transitioned from aspiring rugby player to navigating employment and entrepreneurship, determined to escape trading time for money. Amid the global financial crisis (GFC), I explored online courses and launched my first business, facing its challenges head-on. Over the next decade, I honed my niche, building resilience and purpose. To test my mettle, I fought 10 professional boxing matches, with my final bout at 41 years old.
In 2008, I transitioned from aspiring rugby player to navigating employment and entrepreneurship, determined to escape trading time for money. Amid the global financial crisis (GFC), I explored online courses and launched my first business, facing its challenges head-on. Over the next decade, I honed my niche, building resilience and purpose. To test my mettle, I fought 10 professional boxing matches, with my final bout at 41 years old.
Age 32 - Professional boxing at the Convention Centre, Brisbane
Holding Alby Roberts in New Farm Park, Brisbane
In 2014, the birth of my son, Albert, reshaped my priorities, driving me to build an online business for freedom from the corporate grind.
Over the next nine years, I embraced a tree change, returning to my country roots. Determined to avoid traditional business models, I specialised in online health coaching for men in their 40s, a group I deeply relate to, committed to delivering unparalleled value.
Holding Alby Roberts in New Farm Park, Brisbane
In 2014, the birth of my son, Albert, reshaped my priorities, driving me to build an online business for freedom from the corporate grind.
Over the next nine years, I embraced a tree change, returning to my country roots. Determined to avoid traditional business models, I specialised in online health coaching for men in their 40s, a group I deeply relate to, committed to delivering unparalleled value.
Day 1 for Alby with my wife Katharine and baby Poppy (6 weeks)
My awakening began with a practical choice—securing financial stability as Head of Sport at a private school, a role that seemed like a lifelong opportunity. Balancing this with my fading ambition of online health coaching proved challenging, especially during COVID-19.
The turning point came when I left my secure job, sold our house, and rejected societal norms, facing my biggest adversary—self-doubt. Over three years, I applied hard-earned lessons, embracing traditional wisdom and self-reliance. This journey reshaped my relationships, connected me with like-minded friends, and led to the creation of an online business empowering men over 40 to transform their minds and bodies.
My awakening began with a practical choice—securing financial stability as Head of Sport at a private school, a role that seemed like a lifelong opportunity. Balancing this with my fading ambition of online health coaching proved challenging, especially during COVID-19.
The turning point came when I left my secure job, sold our house, and rejected societal norms, facing my biggest adversary—self-doubt. Over three years, I applied hard-earned lessons, embracing traditional wisdom and self-reliance. This journey reshaped my relationships, connected me with like-minded friends, and led to the creation of an online business empowering men over 40 to transform their minds and bodies.
Day 1 for Alby with my wife Katharine and baby Poppy (6 weeks)
In 2018 I launched a life-changing course helping men transform with my proven system. It's has undergone many updates since then with 2022 being the relaunch into what is now a full-time commitment.
Like every Heroes Journey, it starts with the first step towards transformation—breaking away from old habits and embracing real change.
If you're ready for change, take the first step today.
In 2018 I launched a life-changing course helping men transform with my proven system. It's has undergone many updates since then with 2022 being the relaunch into what is now a full-time commitment.
Like every Heroes Journey, it starts with the first step towards transformation—breaking away from old habits and embracing real change.
If you're ready for change, take the first step today.
I don’t see myself as special—hard work and unwavering commitment define me. My mission is freedom as a sovereign man, standing by my word and honouring the Roberts name and legacy until my last breath.
Humility, family values, and unshakable principles fuel my journey, driving me to lead with purpose and integrity.
I don’t see myself as special—hard work and unwavering commitment define me. My mission is freedom as a sovereign man, standing by my word and honouring the Roberts name and legacy until my last breath.
Humility, family values, and unshakable principles fuel my journey, driving me to lead with purpose and integrity.
I’ve been blessed with a love for sport, movement, and discipline, but losing my father young taught me that fitness alone doesn’t guarantee life. That’s why I prioritise my health—I made a promise to never quit.
We all have the power to dig deep and live our purpose, yet too often, we hold ourselves back. If you own your beliefs, you’ll become someone worth fighting for.
As long as you’re breathing, you have a chance. If you need help finding the right path, I’m here—just click below to unlock just a taste of my medicine.
Cheers, Robbo
I’ve been blessed with a love for sport, movement, and discipline, but losing my father young taught me that fitness alone doesn’t guarantee life. That’s why I prioritise my health—I made a promise to never quit.
We all have the power to dig deep and live our purpose, yet too often, we hold ourselves back. If you own your beliefs, you’ll become someone worth fighting for.
As long as you’re breathing, you have a chance. If you need help finding the right path, I’m here—just click below to unlock just a taste of my medicine.
Cheers, Robbo
Copyright 2017 onwards Fitter After Forty